"Kimberly-Clark has changed a lot since we first went online in 1996, and we wanted our new site to reflect the company's transformation into a global, technology-driven consumer products leader," said Tina Barry, Senior Vice President of Corporate Communications. "The site links the company with its household name brands, emphasizes our worldwide scope and underscores our great legacy of product innovation. It is contemporary and easy to use and takes full advantage of the Internet's unique ability to communicate with site visitors."
Interactive tools allow investors to check the company's historic stock performance and compare that performance with standard measures such as the Dow Jones Industrial average. Potential employees can see what it's like at Kimberly-Clark, learn about the company's numerous locations and submit resumes online for job opportunities. Reporters have easy access to the company's news releases, corporate history, product and financial information.
Ease of navigation was a primary objective the company set out to achieve during the six-month redesign process. No matter what material a visitor is looking for, it is only three clicks away. There are only three levels to the site, not the five or six levels found in many Web sites, thereby reducing the possibility that a visitor might get lost searching for information.
Various groups within the company worked together to develop the look, feel and content, while Luminant Worldwide Corporation in Dallas managed the technical details and physical construction of the site.
Kimberly-Clark Corporation is a leading global manufacturer of tissue, personal care and professional care products. The company's global brands include Huggies, Pull-Ups, Kotex, Depend, Kleenex, Scott, Kimberly-Clark, Tecnol, Kimwipes and Wypall. Other brands well known outside the U.S., include Andrex, Scottex, Page, Popee and Kimbees. Kimberly-Clark also is a major producer of premium business, correspondence and technical papers. The company has manufacturing operations in 41 countries and sells its products in more than 150 countries.