YMCAs Receive Television Salute From Kimberly-Clark Corporation CHICAGO, March 10, 2003 - In a new 30-second television ad, set to debut March 10, the Kimberly-Clark Corporation salutes its YMCA partners across the U.S. In an imaginative bouquet to the nation's oldest and largest community-based organization, visuals unfold as a child's stick-figure drawing, posted on family refrigerators in a variety of family homes. From a blank sheet of paper, emerge a mother, father, daughter, house and dog, as the voices of children describe family life centered around their local YMCA.
"We go to the YMCA a lot," intones the child's voice-over, while an older sibling chimes in, describing programs he enjoys when his uncle takes him to the "Y." As each character is drawn, the children speak with different accent styles and the refrigerator surroundings change, creating the impression of community as one large, diverse family, just like a YMCA. "The YMCA is part of our family, too," says the little girl. Tagging the spot, an adult voice speaks the line, "The Kimberly Clark Corporation takes great pride in saluting the YMCA for its commitment to families, everywhere." "Thank you, YMCA!" shout the children over closing graphics. The underlying message is that there are many types of families with many different needs, but the YMCAs can serve them all.
"We are extremely grateful to Kimberly-Clark for this heart-warming, televised tribute," said Kenneth L. Gladish, Ph.D., national executive director, YMCA of the USA. "Kimberly-Clark has earned a reputation as a family-friendly company and their gracious support has enabled us to do what we do best — serve even more children and families."
The 30-second ad was created and produced by agency Adcom Communications of Phoenix. It is a product of the third year of Kimberly-Clark's sponsorship of YMCA of the USA and can be seen nationally on cable and network television beginning today.
To view the commercial, click here:
http://globalwebvideo.com/clients/kc/YMCA-KCC.ram (Real Player)
http://globalwebvideo.com/clients/kc/YMCA-KCC.wvx (Windows Media Player)
The nation's 2,493 YMCAs are collectively the largest not-for-profit community service organization and largest providers of child care in the U-S. YMCAs serve 18.3 million people of all faiths, races, ages and incomes, including nine million children. Visit www.ymca.net
Kimberly-Clark is a leading manufacturer and marketer of global consumer brands with annual sales of $13.6 billion. It is home to some of the world's most recognized and trusted brands, including Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend. The company's tissue, personal care and health care products are manufactured in 42 countries and sold in more than 150. Nearly one-quarter of the world's population, or 1.3 billion people, use Kimberly-Clark products each year. Kimberly-Clark was recently named for the second consecutive year to Fortune magazine's "100 Best Companies to Work For." For more information about Kimberly-Clark's well-known brands or to view the YMCA television ad, visit the Kimberly-Clark Web site at www.kimberly-clark.com.
"We go to the YMCA a lot," intones the child's voice-over, while an older sibling chimes in, describing programs he enjoys when his uncle takes him to the "Y." As each character is drawn, the children speak with different accent styles and the refrigerator surroundings change, creating the impression of community as one large, diverse family, just like a YMCA. "The YMCA is part of our family, too," says the little girl. Tagging the spot, an adult voice speaks the line, "The Kimberly Clark Corporation takes great pride in saluting the YMCA for its commitment to families, everywhere." "Thank you, YMCA!" shout the children over closing graphics. The underlying message is that there are many types of families with many different needs, but the YMCAs can serve them all.
"We are extremely grateful to Kimberly-Clark for this heart-warming, televised tribute," said Kenneth L. Gladish, Ph.D., national executive director, YMCA of the USA. "Kimberly-Clark has earned a reputation as a family-friendly company and their gracious support has enabled us to do what we do best — serve even more children and families."
The 30-second ad was created and produced by agency Adcom Communications of Phoenix. It is a product of the third year of Kimberly-Clark's sponsorship of YMCA of the USA and can be seen nationally on cable and network television beginning today.
To view the commercial, click here:
http://globalwebvideo.com/clients/kc/YMCA-KCC.ram (Real Player)
http://globalwebvideo.com/clients/kc/YMCA-KCC.wvx (Windows Media Player)
The nation's 2,493 YMCAs are collectively the largest not-for-profit community service organization and largest providers of child care in the U-S. YMCAs serve 18.3 million people of all faiths, races, ages and incomes, including nine million children. Visit www.ymca.net
Kimberly-Clark is a leading manufacturer and marketer of global consumer brands with annual sales of $13.6 billion. It is home to some of the world's most recognized and trusted brands, including Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend. The company's tissue, personal care and health care products are manufactured in 42 countries and sold in more than 150. Nearly one-quarter of the world's population, or 1.3 billion people, use Kimberly-Clark products each year. Kimberly-Clark was recently named for the second consecutive year to Fortune magazine's "100 Best Companies to Work For." For more information about Kimberly-Clark's well-known brands or to view the YMCA television ad, visit the Kimberly-Clark Web site at www.kimberly-clark.com.