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Kimberly-Clark Announces Price Increases For U.S. Consumer Tissue Products









DALLAS, March 23, 2004 - Kimberly-Clark Corporation (NYSE: KMB) today announced that its Consumer Tissue business recently notified customers of plans to raise prices in the U.S. during the third quarter of 2004. The company said the increases are necessary to offset inflation in key raw material inputs, particularly fiber, as well as higher energy costs. 



Prices for bathroom tissue, paper towels and napkins will be increased effective July 11, 2004, and facial tissue prices will rise effective August 29, 2004. The increases are expected to average approximately 6 percent. Net sales of Kimberly-Clark's consumer tissue products in the U.S. amounted to more than $2 billion in 2003. 



About Kimberly-Clark 



Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries.  Every day, 1.3 billion people - almost a quarter of the world's population - trust K-C brands to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 brand position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 132-year history of innovation, visit www.kimberly-clark.com 



Certain matters contained in this news release concerning the business outlook, including new product introductions, cost savings and acquisitions, anticipated financial and operating results, strategies, contingencies and anticipated transactions of the company constitute forward-looking statements and are based upon management's expectations and beliefs concerning future events impacting the company. There can be no assurance that these future events will occur as anticipated or that the company's results will be as estimated. For a description of certain factors that could cause the company's future results to differ materially from those expressed in any such forward-looking statements, see the section of Part I, Item 1 of the company's Annual Report on Form 10-K for the year ended December 31, 2003 entitled "Factors That May Affect Future Results".