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NEENAH, Wis., June 17, 2013 /PRNewswire/ -- In celebration of National Potty Training Awareness Month, Pull-Ups Brand is helping make potty training more fun with new Disney Monsters University character training pants and a fresh twist on the Potty Break. As parents' potty training partner for nearly 25 years, Pull-Ups knows parents are often overwhelmed by the many different approaches to potty training, which leads to the dread of getting started and frustration with the experience. With the new pants and updated ritual, in addition to the Pull-Ups Big Kid App, parents can make potty training more enjoyable while establishing a consistent routine – the best way to achieve potty training success.
"Sixty-eight percent of parents said one of the toughest parts of potty training is getting their toddlers to stop playing to use the potty," said Mike Krebsbach, Pull-Ups Brand Director. "Our goal at Pull-Ups is to come up with creative, practical ways, like the Potty Breaks ritual, to help make your toddler's transition to Big Kid status as smooth – and fun – as possible."
Potty Breaks Ritual
Pull-Ups developed the Potty Breaks ritual, a simple call-and-response routine to help children get excited to go potty. Parents call out, "What does a Big Kid take?" and the toddler excitedly responds, "A potty break!" Pull-Ups recently added a fun twist to the Potty Breaks ritual to celebrate its new Monsters University character pants. Simply call out, "What does a little monster take?" and the child responds, "A potty break!"
Handling "The Scariest Potty Training Moments"
In honor of the new Monsters University training pants, Pull-Ups asked parents to name their biggest potty training fears, tapping its Potty Training Partners, child psychologist Dr. Heather Wittenberg and award-winning mom blogger Jen Singer, to address the "scariest" moments they shared.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 141-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.
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For more information:
Stephanie Aenchbacher
312.233.1247
[email protected]
Eric Bruner
972.281.1443
[email protected]
SOURCE Kimberly-Clark Corporation