Pull-Ups® Announces Upgraded Product Features Based on Real Parent Feedback
Consumer research says 60 percent of parents want training underwear that motivates their child1, and 80 percent of parents believe the new and improved exclusive fading
Additionally, with the updated musical fading graphics, Pull-Ups feature a short story on the pack that parents can read to their child to help motivate them and make potty training fun. Because Mickey Mouse and Minnie Mouse's instrument fades when wet, parents can help toddlers learn to stay dry by instructing their big kid to keep the music going with Mickey Mouse and Minnie Mouse or the musical instrument will fade away. Making music with Mickey Mouse and Minnie Mouse can also come to life with the Pull-Ups Voice Assistant and fun extras like an inside-the-box coloring mat.
"We recognize the step up from diapers to Pull-Ups is a big one, and we are always looking for ways to make potty training easier for both big kids and parents as they start this journey together," said
When used together with Pull-Ups training pants, the Pull-Ups Voice Assistant can help parents provide positive reinforcement, musical celebrations and storytelling to better support the overall potty training experience. The Pull-Ups Voice Assistant is available for free on Amazon Alexa and Google Home devices. To enable to skill for the first time, simply say "Alexa, enable the Pull-Ups skill" or "Ok Google, talk to Pull-Ups". Once downloaded, you can talk to Pull-Ups by saying "Alexa, open Pull-Ups" or "Ok Google, talk to Pull-Ups" to engage.
"Our partnership with
- Exclusive music-themed
Disneygraphics, including Disney'sMickey Mouse and Minnie Mouse, that fade when wet to help big kids learn to stay dry
- A short story on the packaging that parents can read to their big kids to make potty training more fun
- Soft and stretchy refastenable sides for fast and easy changes, without the need to remove layers of clothing or shoes
- Adjustable sides to allow you to customize your child's waistband & easily check for messes
- Underwear-like design that's easy enough for your toddler's little hands to slide up and down, encouraging them to feel like a big kid
- Added protection where kids need it most
- Downloadable Voice Assistant that features interactive calls from
Disney'sMickey Mouse and Minnie Mouse, and other interactive elements for kids and parents on Amazon Alexa and Google Home Disney-themed coloring mat on the inside of Pull-Ups product boxes
Pull-Ups are available at retailers nationwide in sizes 2T - 3T, 3T - 4T and 4T - 5T. Please visit Pull-Ups.com to learn more about Pull-Ups, take a potty training readiness quiz, access free games and advice or for more about our products. You can also follow us on Facebook, Instagram and Twitter.
1 Kimberly-Clark Data on File. Virtual study of more than 1,000
2 based on Nielsen data ending
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Jessica Lutchen, Kimberly-Clark Corporation, firstname.lastname@example.org