Diaper Need Continues to Impact 1-in-3 U.S. Families, According to New Study by the National Diaper Bank Network and Huggies
"Increased awareness of diaper need in the past seven years has prompted tremendous growth of the diaper bank community, with more individuals, communities and organizations creating and sustaining diaper banks with donations, dollars and time," said
The in-depth survey also illuminates the barriers and tradeoffs that families experiencing diaper need face daily. New research includes:
- Sixty-five percent of families are unaware that diaper banks offer diaper assistance in their respective community, even though the number of diaper banks has grown to more than 300 from 40 in recent years.
- Of families in diaper need, three-in-four also identify as experiencing economic hardship. In this study, economic hardship was defined as the inability to pay reasonable and necessary living expenses including rent or mortgage, utilities, food, transportation, healthcare, and basic needs products such as soap, shampoo, diapers, and feminine hygiene.
- Of families in diaper need, three-in-five parents (57%) miss work or school due to a lack of sufficient diapers required by childcare, day care or early education programs to care for a baby or toddler. As a result, parents experiencing diaper need missed an average of four days of work or school in the past month.
- Seventy-three percent of all families feel they're not being good parents when their children are left too long in dirty diapers, while one-in-three households in need experience feeling stressed or overwhelmed by diapering always or often.
"Diaper Need and Its Impact on
Diaper banks help address diaper need by collecting, storing and distributing diapers to families experiencing financial hardship. While they range in size and scope, local diaper bank programs obtain diapers through local diaper drives, in-kind donations, and purchases of diapers with donated funds. As the founding sponsor of the National Diaper Bank Network, Huggies has provided ongoing support for the organization and has donated more than 200 million diapers and baby wipes, including critical donations during times of crisis.
Those interested in helping families in diaper need can similarly support the National Diaper Bank Network and its member diaper bank programs by making a monetary contribution at nationaldiaperbank.org. Individuals can also visit a local diaper bank or even host a diaper drive with your neighborhood, school or local organization. In addition, Huggies enables its rewards members interested in contributing to donate their Huggies Rewards Points to the National Diaper Bank Network by visiting Huggies.com/rewards. The National Diaper Bank Network has diaper banks in 47 U.S. states and the
To learn more about the study through a white paper or view an infographic summarizing these findings visit this link.
The second, was a 15-minute online survey among 400 U.S. households determined to be In Diaper Need -targeting adults ages 18+ with diaper-aged children (0-3 years old) representative of the parent population In Diaper Need by age, race, income, and gender. Attempts were made to re-contact those parents and caregivers In Diaper Need from the
Conducted by Edelman Intelligence, a full-service consumer research firm, the surveys were fielded between
About the National Diaper Bank Network
The National Diaper Bank Network (NDBN) is a nationwide nonprofit dedicated to eliminating diaper need in America, by leading a national movement to help meet the basic needs of all babies and their families…including access to clean, dry diapers and other material goods. Founded in 2011 with the support of Huggies®, the network raises national awareness of diaper need (#DiaperNeed) and supports the development and expansion of diaper banks in communities throughout the country. Its active membership includes more than 300 diaper banks, diaper pantries, and food banks located in 47 U.S. states and the
About the Huggies Brand
Huggies believes deeply in the Power of Hugs. That's why every Huggies diaper and wipe is inspired by parents' hugs. For nearly 40 years, Huggies has been helping parents provide love, care and reassurance to help babies thrive. No Baby Unhugged is Huggies promise to ensure babies get the care they need to thrive - from innovative everyday products, growing hospital hugger programs and specially-designed products for the tiniest of babies, to diapers and wipes donations. Huggies is the fastest growing diaper brand in hospitals and partners with NICU nurses to develop diapers and wipes that meet the specific needs of pre-term infants. For more information on the Huggies No Baby Unhugged program visit the "Why Huggies?" page at Huggies.com.
View original content with multimedia:http://www.prnewswire.com/news-releases/diaper-need-continues-to-impact-1-in-3-us-families-according-to-new-study-by-the-national-diaper-bank-network-and-huggies-300524529.html
News Provided by Acquire Media