Product of the Year is the world's largest consumer-voted award for innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer research.
"For Kleenex Exfoliating Cushions to be selected as a 2017 Product of the Year Award winner is a testament to the brand's commitment to innovation," says
Kleenex Exfoliating Cushions utilize an exclusive combination of dual-sided, multi-layered fabrics paired with a gentle cleanser to polish and exfoliate the skin, revealing a healthy, radiant look from just one use. Exfoliating Cushions are made for all skin types, are hypoallergenic and dermatologist tested.
"Competition is fierce among consumer brands, with thousands of new products introduced to market each year," says
Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate innovation within their industry. Product nominations are then placed into categories such as beauty, personal care, household essentials, food and beverages. Each product is assessed on seven key measures: Appeal, Customer Satisfaction, Customer Advocacy, Purchase Interest, Uniqueness, Relevance and Customer Excitement. One product is then named the winner of each category, based on the results of the consumer survey.
For more information on Kleenex® Facial Cleansing products or to learn more about the brand, please visit www.kleenex.com/facialcleansing. Additional product information and assets are available at www.kleenex.com/facialcleansing/media.
About Product of the Year
Product of the Year is the world's largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 38 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of over 40,000 consumers in a nationally representative survey conducted by research partner Kantar TNS, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar TNS
Kantar TNS is one of the world's largest research agencies with experts in over 80 countries. We provide actionable insights to help companies make impactful decisions and drive growth. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimize and activate the moments that matter to drive growth for their business. We are part of
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