Huggies Brand Launches "No Baby Unhugged" to Ensure Babies Get the Hugs They Need to Help Them Thrive
"We believe deeply in the power of hugs, that is why every Huggies diaper and wipe is inspired by parents' hugs - to nurture baby with care, cradle baby in comfort and surround baby in protection," said
Continues Buonfantino, "This program is rooted in the foundation of the Huggies brand and is a physical expression of our promise to parents to create products and programs that help keep babies happy and healthy."
No Baby Unhugged will help babies in the Neonatal Intensive Care Unit (NICU) get the hugs they need when moms and dads can't be there, by funding grants for volunteer hugging programs in
Parents can help give hugs too. For every person who signs up to become a Huggies Member at Huggies.com/NoBabyUnhugged, Huggies will donate
"Research shows that the act of hugging releases oxytocin and serotonin which reduces anxiety and stress and negates pain. We encourage parents to hug as much as they can from very early on," said
The Huggies No Baby Unhugged grant will go towards specialized training and ongoing support for the volunteers at Lurie Children's who have this very important job. Interested hospitals can learn more about the grant program here.
More About Huggies No Baby Unhugged
Other elements of Huggies No Baby Unhugged includes creating special diapers and wipes for the tiniest of babies and continued Huggies product donations across the country to fight the diaper need issue in America.
The Tiniest Hugs:
In partnership with NICU Nurses, Huggies created a distinct set of specially-designed diapers and wipes to match the unique needs of premature infants to ensure these babies have the products they need to thrive. New Huggies Little Snugglers Nano Preemie Diapers and Huggies Little Snugglers Micro Preemie Diapers are soft, gentle and fitted for the most delicate babies. These special diapers are 100 percent hand inspected, folded individually and packed by hand to ensure baby's delicate skin is clean and healthy. Every dedicated Huggies worker puts a personalized sticker and their name on each box, confirming that it has been handled with care. Huggies Natural Care Extra Sensitive Wipes are the first and only baby wipe specifically designed for premature skin to gently glide while cleaning baby's fragile, compromised skin.
Making a Difference in Diaper Need:
To learn more about Huggies No Baby Unhugged and how you can help give hugs too, visit Huggies.com.
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